Free, plain-English guides to press releases: what they are, how to write and format one, what distribution costs, and your free options. Written and reviewed by Byron Johnston.
A press release is a short, factual news announcement written for journalists and the public. What it's for, what goes in one, and a real example.
How to write a press release in 9 steps: news angle, headline, dateline, lead, quote, boilerplate and contact. With a worked example and checklist.
The standard press release format part by part, from release line and headline to boilerplate and ###, with a labeled layout and formatting rules.
Press release costs in 2026: writing vs. distribution, typical price ranges from free to thousands of dollars, and what changes the price.
Can you send a press release for free? The free options, what free distribution really gets you, its limits, and when paid is worth it.
Our editors write your press release, publish it across our network of news sites, and send you a report with every live link. One-time price, live within 5 business days.
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