Greenleaf Skincare Partners With Harvest Lane Markets

Press release · Chicago, IL · Sep 21, 2026 · Source: Greenleaf Skincare

For immediate release

CHICAGO, Ill., Sept. 21, 2026 — Greenleaf Skincare today announced a partnership with Harvest Lane Markets, a Midwest grocery chain, to stock the brand's fragrance-free Calm line in 60 stores across Illinois, Wisconsin, Michigan, Indiana, Ohio and Minnesota beginning in November. The line includes a cleanser, moisturizer, body lotion, lip balm and hand cream, priced from $14 to $32.

The deal roughly doubles the brand's physical retail footprint and puts it in a grocery channel for the first time. Calm launched online and in 140 independent stores last September and now accounts for about 45 percent of Greenleaf's revenue.

"Being on shelves where our customers already shop changes everything for a small brand," said founder Aisha Grant. "People with eczema-prone skin should not have to hunt through a specialty aisle to find something they can use."

Greenleaf Skincare developed the Calm line with two board-certified dermatologists and tests it on sensitive skin panels rather than animal models. The brand said Harvest Lane Markets will carry the full five-product line in a dedicated endcap through the first quarter of 2027, with staff training sessions scheduled before launch.

"Calm has the one thing a grocery buyer looks for in a new brand: customers who ask for it by name," said Tomas Reyes, category buyer at Harvest Lane Markets. "We started with six stores in a test last spring and sold through in three weeks."

Greenleaf Skincare plans to add two more products to the line in 2027 and is taking wholesale inquiries through its website.

About Greenleaf Skincare

Greenleaf Skincare is a Chicago-based skincare brand founded in 2018 that makes fragrance-free products for sensitive skin. The company employs 24 people.

Media contact

Media contact: Aisha Grant, Greenleaf Skincare, press@greenleafskincare.example, (312) 555-0164.

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